Motivational Strategies Essay Example | Topics and Well Written Essays - 1500 words

Motivational Strategies - Essay Example A significant segment of human motivation appears below the surface where it is not always evident to the individual. Therefore, very often, only a small portion of our motivation is clearly visible or conscious to oneself. This is also due to a lack of effort by individuals to gain self – insight. The various theories of work motivation can be used effectively. The basic assumption is that work motivation can be developed in the organizational context. The interaction between the individual and the organisation contributes to the development of work motivation. This interaction takes place through the role. The roles people occupy in the organization may form convenient units of working on problems of motivation. An analysis of role and its contribution to the development of motivation in the organization may be useful to plan intervention strategies. The most important factors are the motivational climate of the organization and the role interactional patterns. The management must ask itself questions about the type of motivational climate prevalent there. For this, it is necessary to identify the reinforcing mechanisms and the process of goal setting. For example, does the organization use the system of rewarding good performance? or does it use the system of punishing bad performance? The positive or negative the reinforcing mechanisms will determine the motivational climate in the organization. Also, the relevant question is what is being rewarded or punished? If achievement is rewarded in one organization, the climate will be conductive to efficiency, whereas in an organization where dependency and conformity are rewarded, the climate will be more power-oriented and will encourage the formation of cliques. Similarly, attention should be paid to the strategies of goal-setting. How and at what level are goal set? Are goals set by people at the top and communicated

Employee Motivation Essay Example for Free

Employee Motivation Essay Abstract. Employee motivation is the psychological feature that arouses an employee to behave in a certain manner for accomplishing certain organizational goals. Individuals differ in motivation along three parameters viz. self-esteem, need for achievement, and intrinsic motivation. There has been a growing emphasis on employees needs rather than just organizational needs, and recognition of the strategic value of employees being developed to their best potential. Organizations have become increasingly aware that the effective development of their employees skills and knowledge has benefits for the whole organization. Performance appraisal can be a crucial factor in the setting of career goals and the perception of job satisfaction leading to increased motivation and productivity. The paper examines employee motivation at the workplace. What is Motivation? Motivation is based on emotions. It is the search for positive emotional experiences and the avoidance of negative emotional experiences. Motivation is involved in the performance of all learned responses. It is a behavior that will not occur unless it is triggered. In general, psychologists question whether motivation is a primary or secondary influence on behavior. For example, is the behavior stemmed from personality, emotion perception, and memory or if motivation stems from concepts that are unique. Each year, billions of dollars are spent on motivation courses by large companies. The course involves training in motivation, meetings to boost motivation, incentives to strengthen motivation, meetings to analyze problems in the workplace motivation, tools to measure motivation mission statements, etc. These training sessions also include how to cope with problems in recruitment, productivity and retention, problems of commitment to teams and corporate agendas. Motivation is extremely important to success and to reach personal and business goals that one has set. Ethics Employees must learn to work together towards common goals. Employees must have an understanding of the organization as a whole and how they fit into the organization. They will most likely need training to acquire the knowledge needed for organizational understanding. Once an understanding of the organization and their role in it has been established, the employee with act on the goals set forth. Management must show the employee the need for their being there and for their output and input. The top to bottom role should be fair and there must be a clear code of corporate ethics. There must be communication between all levels, top to bottom, bottom to top. No employee should be left out. Management should ensure that their employees feel secure and they can be trusted and are equals among their peers. Performance should be viewed as a learning experience, not a horrific experience. Appraisals The annual performance review is one of the most feared and fearful processes that leaves employees angry and depressed as opposed to motivated to perform better. Companies have started to look at the appraisal as a more developmental approach to performance evaluation, instead of making the employee feel more insecure about their job performance. By using this technique, it would emphasize on giving employees the skills they need to perform effectively. The goal of a plan such as this would be to achieve goals that have been set by the company and be appraised on how many of those goals they have reached. Goals should be clear and sufficient to motivate employees into action. Business performance will improve by using an effective appraisal system. By defining clear objectives, the employees will be able to focus on the specified task and company goals. Appraisals help the employees feel that their good work is recognized and that they are valued. It also provides an opportunity to discuss concerns and weaknesses that the employee may have and suggestions may be made to find a solution to the problem. Motivation Techniques In order to motivate employees, they must know what is expected of them. Employees must have a clear understanding of challenges and realistic goals that they must meet. Employees that are encouraged to healthy competition ensure that the criteria for successes are clear and do not encourage resentment or low morale. Tough approaches, like firing staff that are not working to their full potential, can motivate other employees to do work better and strive for those goals that have been set. There is no perfect way to motivate staff. Some psychologists hold that financial bonuses or perks will be enough to motivate employees to give their best effort. Competition between employees is also commonly used as a motivation strategy at times. However, the keys to effective employees are motivation strategies that provide a range of incentives that appeal to the different personalities of the employees. While one individual may be driven by money, another may find job satisfaction or creative opportunities more powerful factors. Some company employee motivation techniques suggest that most employees respond to the same incentives. Money is most commonly used to improve motivation, staff retention and ambition. Everyone is different and has their own view about what is important to their life. For this reason, there are steps that can be used to motivate employees by doing things that they value and mean doing the right thing. They are as follows: Find the right job for the right person Empower Employees Co-operation vs. Competition Involve employees in company development When staff feel secure and nurtured in their work environment they perform  better. These steps help employees feel secure in their environment: Praise and recognition of the employees successes as much as you constructively criticize them. Let employees be aware of their job security. Be a Leader to staff. Create a comfortable working environment. Treat employees fairly. Mangers are responsible for overseeing employees who are engaged in work or learning tasks. Managers must be aware that some employees participate more out of interest in the task than others are. Others gain their satisfaction principally out the way in which their performance on the task leads to rewards like pay or status. But typically there is a mixture of motives for which a range of different incentives is relevant. Most employees will find at least some satisfaction in simply doing the work. The balance of these intrinsic and extrinsic sources of satisfaction varies from one person to another and between different situations. Some people indeed are highly motivated by both intrinsic interest and extrinsic rewards. Extrinsic and intrinsic motivation Most employees understand intrinsic satisfaction or intrinsic motivation, when an activity is satisfying or pleasurable in and of itself. These activities are things employees like and want to do. For most people, intrinsically enjoyable activities are things like eating, resting, laughing, playing games, winning, creating, seeing and hearing beautiful things and people, and so on. To do these things people do not need to be paid, applauded, cheered, thanked, respected, or anything. They do them for the good feelings that are automatically and naturally received from the activity. Intrinsic rewards also involve pleasurable internal feelings or  thoughts, like feeling proud or having a sense of mastery following studying hard and succeeding in a class. Many, maybe most, activities are not intrinsically satisfying enough to get most of people to do them consistently, so extrinsic motivation needs to be applied in the form of rewards, incentives, or as a way to avoid some unpleasant condition. There are many activities that are intrinsically satisfying to some people but not to other people. This diversity suggests that past experiences can have a powerful influence on determining what is intrinsically satisfying to an individual. In many activities, intrinsically satisfying aspects combine with extrinsic pay offs. For example, employees and people in general, intrinsically enjoy conversing and, at the same time, they get attention, praise, support and useful information. In this case where intrinsic and extrinsic motivations are mixed, one might suppose that over a period of time the accompanying extrinsic reinforcements gradually increase our intrinsic enjoyment of the activity and perhaps vice versa. Extrinsic Motivation Extrinsic Motivation comes from without, such as money, titles, honors, trophies or a date. Extrinsic motivation has been found to destroy intrinsic motivation. Presently there is a movement to eliminate extrinsic motivation from schools, hospitals, and government. Extrinsic Motivation can be based on the phrase, Do this, and get this. Methods of Extrinsic Motivation are sometimes controversial. Some argue that employees view their work as a form of punishment and the paycheck is their reward. Extrinsic rewards tend to focus attention more narrowly and to shorten time perspectives, which may result in more efficient production of predefined or standardized products. Job satisfaction and long term commitment to a task may also be affected. Management first thinks about rewarding employees with money as an effective reward. Unfortunately, money will not always motivate employees to perform better or stay with the company longer. Not everyone thinks money makes the  world go round. Intrinsic Motivation Intrinsic motivation is the satisfaction in which the rewards come from carrying out an activity rather from a result of the activity. Employees that are intrinsically motivated tend to be more aware of a wide range of phenomena, while giving careful attention to complexities, inconsistencies, novel events and unexpected possibilities. They need time and freedom to make choices, to gather and process information, and have an appreciation of well finished and integrated products, all of which may lead to a greater depth of learning and more creative output. Intrinsic Motivation is the outcome of a work situation that employees enjoy. It comes from inside of the employee. Employees feel that they are in charge and that they have the opportunity to acquire new skills and abilities to match a different challenge. Employees also feel that they are a part of a successful team. When rewards, such as praise, are based on performance standards that imply one is doing well and performing competently, then the intrinsic interest increases. People like to be told they are doing well. Intrinsic Motivation is an emotional preference that gives pleasure and enjoyment. It stems from a strong emotional interest in an activity. It can be classified as a sense of freedom. Theories. Maslows Hierarchy of Needs. Abraham Maslow is considered as the father of Humanistic Psychology. Humanistic Psychology incorporates both Behavioral and Psychoanalytical Psychology. Maslow, although he studied both types of Psychology, he rejected the idea that human behavior is controlled by only internal and external factor. Maslow, instead, based his Motivation Theory on the basis that mans behavior is controlled by both internal and external factors. (pp. ) He also emphasized that humans have the ability to make choices and  exercise free will. Maslow collected data for his theories by studying individuals with an outstanding presence. His studies led him to believe that certain people have needs which are unchanging and genetic. Some needs are more basic than others are and others are more powerful than others are. As these needs are satisfied, new needs are created and other needs emerge. Maslows Hierarchy of Needs is as follows: Basic Needs: Physiological; The need for sleep and rest, food, drink, shelter, sex, and oxygen. Safety; The need to be safe from harm. The need for a predictable world with consistency. The need for fairness, routine, and a sense of stability and security. Growth Needs Love and Belonging: The need for love and affectionate relationships, belonging to a group, and caring. Esteem (two components): Self-respect: The desire for confidence, competence, adequacy, achievement, and mastery. Respect of others: The desire for acceptance, recognition, reputation, appreciation, status, and prestige. Understanding and Knowledge: The needs to satisfy curiosity, explore, discover, find solutions, look for relationships and meaning, and seek intellectual challenges. Aesthetics: The need for beauty in surroundings. Self-actualization: The need for growth, development and utilization of potential, becoming all that one can be; self-fulfillment. McGregors X and Y Theories Two theories of human behavior at work were developed by Douglas McGregor. Theory X and Theory Y. McGregor did not indicate that workers would be type X or type Y. He saw the two types as extremes, with various possible behaviors in between. Theory X workers would be described an individuals who dislike work and avoid work when possible. They also lack ambition and do not like responsibility and prefer to be followers instead of leaders. These individuals also have a desire for feeling secure. Theory Y workers are individuals that could be characterized as individuals who did not dislike work and are considered responsible. These workers consider work as play or a rest time. For Theory Y workers, management would need to challenge the individual and create a working environment where they can show and develop their creativity. With Theory X, receiving rewards motivates the individuals. Kellers ARCS Theory of Motivation John M. Keller designed four conditions for an employee to be motivated. Attention, relevance, confidence, and satisfaction (ARCS) are these conditions that when an employee uses them, they will become more motivated to do their tasks and reach goals set by themselves or others. Keller suggests that ARCS must happen in sequence. By following the ARCS order, it will keep the employee interested in the topic. If it were to lose its sequential order, then interest will be lost and motivation would not take  place. This motivation theory argues that events that fulfill personal needs or goals will enhance performance and effort put forth by the employee. Each of Kellers conditions build upon the next condition. The management should keep these conditions in mind when designing goals and assigning tasks. The Conditions set by Keller are as follows: Attention: The first and single most important aspect of the ARCS model. It is gaining and keeping the employees attention. Kellers strategies for attention include sensory stimuli, question provocation, and variability. Relevance: Attention and motivation will not be maintained unless the employee believes the training is relevant. The training program should answer the critical question, Whats in it for me? Benefits should be clearly stated. For a sales training program, the benefit might be to help representatives increase their sales and personal commissions. For a safety-training program, the benefit might be to reduce the number of workers getting hurt. For a software-training program, the benefit to users could be to make them more productive or reduce their frustration with an application. Confidence: The confidence aspect is required so that the employee feels that they should put a good faith effort into the organization. If they think they are incapable of achieving the objectives or that it will take too much time or effort, their motivation will decrease. In technology-based training programs, employees should be given estimates of the time required to complete the task or a measure of their progress through the program. Satisfaction: The last is Satisfaction. The employee must obtain some type of satisfaction or reward for achieving the goal or finishing a task. This can be in the form of praise from a supervisor, a raise, or a promotion. If managers are to use this Theory of Motivation, they must address adequate  examples and/or choices for their employees to be available to complete the task or reach a goal. Some employees may be active learners and enjoy experimentation. Some employees may be reflective learners and are more in tune with observing and lectures. These styles must be taken into consideration in order for the employee to feel motivated and be able to help the organization. There are currently thousands of articles on employee motivation research that has evolved from the early work of Maslow, Keller and McGregor. The application of these theories into new communication situations, like the Internet, will be an important contribution for generations to come. Benefits of Motivation Employees It is important that employees are motivated to work hard and increase productivity. Yet some workers are not reaching their full potential. Managers need to be proactive and start or improve existing motivation programs. Employees are aware of what their employers are or arent doing to recognize their efforts. The time it takes to set up a program is minimal, program administration is easy and efficient with automated program tracking and reporting. The end result is a program tailored specifically to the needs of the company. To develop a successful motivation program that benefits a company the following suggestions may be helpful: Specific goals that provide a strong sense of motivation and are expected to be obtained. Equity for all participants. Employees perceiving inequity may lower productivity. High perceived value so the participant becomes emotionally involved in obtaining the goal. Employee involvement during the development of the program and timely feedback to employees continuing throughout the program. Employee motivation is the responsibility of the company and its managers. The company must create a workplace that is full of culture and high achievers in order for the business to improve. Recognition, appreciation and rewards are crucial to employee motivation. A pat on the back or a mention of thanks can literally move mountains. Productivity rises for employees that are rewarded for the work they do. A companys reputation and productivity increases with employees that feel appreciated. Recognition keeps communication open. It is important to keep communication alive with staff. By opening the lines of communication and staying in touch with the employees it will keep you in touch with their needs and desires. Create an atmosphere of cooperation, and give credit where credit is due. In return, the company will have employees that will go the extra hundred miles, and the returns will be tenfold. When an employee is passionate about their involvement and contributions, there will be no limit to the success that can be achieved. Bibliography Pandy, Wayne. (2001) Safety Incentives Recognition. Creating an Achievement Based Safety Culture. Retrieved September 18, 2004 from http://siri.uvm.edu/ppt/csseincentive/sld030.htm Captain Webb, Bob. (2001) Developing productive skills through self-discovery. Retrieved September 18, 2004 from http://www.motivation-tools.com/ Accel Team. (2004) Motivation. Retrieved from http://www.accel- team.com/motivation/index.html Accel Team. (2004) Theorists and their Theories. Retrieved from http://www.accel- team.com/motivation/theory_01.html Carnegie, Dale. (1981). How to Win Friends Influence People; Be a Leader: How to Change People Without Giving Offense or Arousing Resentment (pp. 205-243). New York, NY: Pocket Books. Faculty of Information Studies. (1995) Motivation Theories. University of Toronto Retrieved from http://choo.fis.utoronto.ca/FIS/Courses/LIS1230/LIS1230sharma/motive1.htm

Away with the Canon -- Onward with Street-Smarts :: Education Argumentative Persuasive Essays

Away with the Canon, Onward with Street-Smarts When you think of education, the thing that probably comes to mind first, is the institution of formal education, i.e., primary, secondary and then higher education. We have this closed perception that education has to be formal, and nothing else. Often times we, as human beings, tend to weigh things too heavily on formal education. We frown upon the fact that if a person doesnt choose to go and become educated in the traditional way, they wont be able to make something of themselves in their lives. Personally, I strongly disagree. As Jon Spayed, Learning in the Key of Life, put it, there are many ways to become an educated American, as there are Americans (Spayde 63). The method in which an individual chooses to become educated, is as unique as the human individual is in itself. Education should not just be based on the traditional Books of the canon including: Dante, Shakespeare, Aristotle, Sophocles, Locke, Dickens and Faulkner, but it should strive towards making an equally balanced student, which it doesnt seem to be doing. Spayde argues in the favor of an in-the-streets education. Granted, an in-the-streets education cant take the place of a formal education, I feel strongly, that having and knowing street smarts can get you far in the 21st. Century. From a formal education, one is taught from the traditional canon. This canon consists the Great Books that have been chosen to help educate our young people to help them become great things in life. Basically, one is taught in a way that tries to mold them into becoming this great thinker of the times, when in actuality, one is being taught things that are way out of date. They are being taught to use their brains in a very narrow way-not opening them up to other thoughts and ideas. According to Mike Rose, Lives on the Boundary: ...canonized curriculum students would most not likely receive a common core of American Experience (Rose 115). Basically, the canon doesnt teach you the life skills that you need in this day and age, a.k.a., street-smarts as Spayde calls them. To not receive the common core of American experience is depriving yourself of so much, all of the experiences that you cant learn and get from a formal education. Another component to formal education that really isnt extremely vital, are the humanities.

Language and Identity Essay

This paper is explaining and assessing the relationships between language and Identity. As the topic is too large to discuss, the paper will be focusing on the language and identity of teenagers. By looking at their characteristics, we will discuss how they build up a kind of identity in different social group by means of language. The paper will also include the argument on how people view the relationships between language and identity. Defining Identity According to The Free Dictionary by Farlex, identity is the state of having unique identifying characteristics held by no other person or thing. It is the individual characteristics by which a person or thing is recognized. For my own definition of identity, it is one’s conception and expression of themselves in groups, family, society. Identification is one of the related concepts of identity, which can help explaining what identity is. In sociological aspect, identification means one’s interests and values are accepted in a social group. The acceptance offered by the social group help building up one’s own identity. Subjectivity is another relating concept of identity. It means one’s thoughts and ideas are in the state of being subjective. Undoubtedly, think subjectively is a good way to show one’s unique identity. After discussing certain concepts related to identity, so, how identity is relating to language? Identity relating language As defined as above, identity is the recognition of one’s values and expressions in a social group. In a community, there are numbers of social group: family, schools, workplace, etc. Usually, an individual is a member of several social groups at the same time, and certainly, one is playing quite a different role in different social groups. As every social group is having its unique natures, ideas accepted by a group may not be accepted by another. Therefore, using appropriate language to show one’s identity is essential. In different social group, we can show our unique identity by means of language, since language enables us to express certain status, as well as giving impression to others. In the following part, we are discussing how teenagers view on their relationships around by looking at some characteristics of them and surely, the discussion will be based on language and identity perspective. Language and Identity: teenagers’ views on the relationships In teenage ages, schools and family are believed to be the two closest social group of adolescent. Therefore, we will be focusing on teenagers’ views towards these two groups of people, friends and parents. Friends/Peers Regarding to some common characteristics of typical teenagers, they usually put friends at the first place and like hanging out with friends. They even feel like no one understands them except their friends. Also, they start paying attention to their appearance and find peer’ recognitions on their outfit very important. Such being the case, language used among peers are usually aim at seeking recognition. For example, they like to develop some special terms or vocabularies which are only understand by them, but not their teachers or parents. This is one of the ways showing how teenagers build up a kind of unique identity among peers using language. Parents People in teenage ages usually want to get rid of parents’ control and start setting up a set of own values, which is often quite different from their parents. Besides, they emphasize on individuality. Furthermore, they start doing some adult-like things such as smoking, doing make up and buying luxury goods to express their desire on gaining more rights. Teenagers hate doing things which their parents expect them to do while enjoy doing things which their parents do not want them to, with a view to expressing individuality and drawing attention from their parents. Therefore, whenever their parents hold a disagree view on what they do, they love using language like ‘You know what?’ or ‘You don’t even try to understand me!’ to reply their parents. This show how teenagers view on their parents and how they using language express a kind of ‘new identity’ in the family. In next part, the paper will include analysis of some daily conversations, which are all real examples I took in my daily life. The analysis will be based on the SPEAKING acronym and the theory by Bakhtin about how speech genre affects one’s speech. Language and Identity: Case study Theory by Bakhtin Bakhtin proposed that language is used in typical social situations. He also added that speaking occurs in speech genres which guide the interaction and which are determined by social structure. Speech genres organize our speech in almost the same way as grammatical forms do.

Philippine vacation experiences

It's been quite a long time since I've been here, but still, the feeling never changed. It's still where my heart finds its second home -? the Philippines. We celebrated Christmas very religiously by attending predawn masses called Sambaing Gab; eat traditional food like rice cakes and having a good time with our family. The night mass starts at December 16 and lasts until the day of the Christmas. The church bells and first cockcrow awaken the people of the town to go to church and to pray for a joyful celebration of the Chrism's birth.This is indeed quite different comparing to celebrating in Italy, which is mostly about Santa Clause and giving gifts. As it continues to blow on the cold breeze of December, me and my cousins enjoyed caroling in the neighborhood. It is hoping from one house to another every night and singing Christmas songs. This serves as our bonding together and also, there is this joy that resides in Our hearts as we sing different Christmas carols. Through this, it sets our mood for some Christmas spirit. Roaming around our place, I noticed that each household were adorned with these star-shaped multistoried lanterns which they call â€Å"parole†.They say that s early as November, these were already hanged as a preparation for Christmas. After all the preparations, Niche Buena is still the much-anticipated part after the midnight mass. It is a traditional Christmas Eve feast after returning home from the mass. It was a very special occasion for me because after a couple of years, we will celebrate the Christmas Eve as a whole family. We rarely have this moment, so I will consider this as one of my best Christmas. Truly, everybody gets busy during December but me and my family never let any moment get wasted.We savor every chance that we get together through outings and exploring the beautiful spots in the place. More than that, I must say that the real essence of this season is the giving and sharing among people. It is by these mome nts that we are reminded that the love for each other is still the main center of the celebration. At the end of the day, these seasons are still about family closeness and my vacation in the Philippines is one great reminder that a strong bond among families is what makes each season worth-celebrating. Indeed, it was a cold yet warm vacation because of the love between and among us.

Hills Like White Elephants and In Another Country Essay Example

Hills Like White Elephants and In Another Country Essay Example Hills Like White Elephants and In Another Country Paper Hills Like White Elephants and In Another Country Paper Theodore Roethke has been quoted for saying, â€Å"In a dark time, the eye begins to see.† What Roethke is saying is when one is faced with a hardship, the truth of who they are is shown and their true darkness becomes apparent. Roethke’s quote is an agreeable one and can be proved in two short stories by Ernest Hemingway, â€Å"Hills Like White Elephants† and â€Å"In Another Country.† In â€Å"Hills Like White Elephants,† the man encounters a â€Å"dark time† and the girl realizes the man’s true character. In â€Å"In Another Country,† the soldiers of World War I expose their true colors after their acts in the war within the hospital. These stories contain evidence to prove Roethke’s quote as fact. â€Å"Hills Like White Elephants† has two main characters, the man, the antagonist, and the girl, the protagonist. The two of them share a relationship that changes and is exposed for its truth, during the conflict of the couple contradicting each other on whether or not to abort her unborn child. The two of them are sitting at a train station in Madrid and discussing the matter over a few drinks. One important symbol is incorporated into the setting itself. One side of the train station is uncared for and cluttered with grain, and has a strong overcast, representing the man’s opinion. The opposing side of the station has clear, far fields, is sunny, and has white mountains to the very background, with life of animals incorporated, representing the girl’s opinion. The white mountains represent the bright beauty of the child, it reminds her of white elephants, originating from the term white elephant meaning something the owner cannot get rid of.The man is trying to convince the girl that ridding the child would benefit them, that it’s safe, easy, and everything would return to the norm afterwards. The girl, however, wants to keep and give birth to this child, even though the man is producing a stressful argument. In the beginnin

Strategic Management The Case of Nike, Inc.

Strategic Management The Case of Nike, Inc. Introduction Nike Inc. is an international company based in the United States, which deals with sportswear and other apparels. The company is ranked as the top seller of sports shoe and clothing. Nike was started in 1964 by Bill Bowerman and was originally called Blue Ribbon Sports, but was later changed to Nike in 1978. During that time, its main goal was to produce low cost, high quality shoes for Americans to break Germans control over domestic trade (Nike, Inc., 2009).Advertising We will write a custom essay sample on Strategic Management: The Case of Nike, Inc. specifically for you for only $16.05 $11/page Learn More Today, Nike not only distributes its products domestically, but also all around the globe. It has market regions in continents such as Asia, Europe, and United States. Besides, Nike has produced many brands such as Nike Skateboarding and Nike Pro. This paper focuses on the Nike Company and the strategic methods and tools that have led to it s superior performance. Products According to Peters (2009), Nike produces a wide range of products, which are categorized according to their relevant sports. Nike’s first products were track shoes, which were meant for running: the company has managed to design and produce shoes for different games such as baseball, hockey, football, basketball and Cricket. This is due to the ever-increasing number of customers favoring the company’s products. The latest product that has been produced is the Cricket shoe named as air zoom Yorker (Nike, Inc., 2009). Air Zoom Yorker is better because it is 30% lighter as compared to the one designed by Reebok. Another new product is air Jordan XX3, which is meant for basketball. Additionally, as a company that relies on collaborative marketing, Nike together with Apple Inc. has designed a product that is able to check runner’s performance through a radio device, which is placed inside the shoe and is connected with the iPod nano. Nike has also produced shoes that contain flywire and lunarlite foam meant to make the shoe lighter. The Nike+sports brand records the mileage, lost calories, and time used. According to Mintzberg, Ahlstrand, and Lampel (2005), product differentiation and market segmentation form the basis for strategic management in marketing. In this light, meeting customers’ demands has been the strategic objective in Nike’s plan. Marketing Environment and Success Strategy Dess and Alan (2006) affirm that the marketing strategy used by Nike is an essential element for its success. It has enticed its customers through advertising with a slogan ‘Just Do It’. Nike has also teamed up with athlete celebrities through sponsorship agreements. It has many elements of advertising such as advertising through television.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The first advert was created by Wieden and Kennedy at New York marathons. Similarly, Nike has also won Emmy Awards for commercial advert. The advert that won the award was based on what an athlete could face if there was Y2K realization on 1 January 2000. The second commercial advert was called ‘move’, which marked the famous athletes. In product promotions, Nike pays players to wear their products such as t-shirts, shoes and shorts in order to advertise them. Such players include Michael Jordan, and through him, the promotion has boosted Nike’s publicity and sales. It also sponsors many football clubs in Brazil, Netherlands and United States. Golf players like Tiger Woods and Michelle Wie have also benefited from the sponsorships. Nike also sponsors high school basketball and has developed websites for various sports such as nikerunning.com (Johnson Scholes, 2008). However, Nike has faced a tough competition in the market with companies such as Reebok and Adidas, which sell the same products as it does. Reebok has many female consumers, but has a weakness of poor marketing as compared to Nike. It does not always advertise its products on Televisions as compared to other Companies. Nike has tried to capture a big market share of female customers by sponsoring Women’s world cup football, which was held in 1999. Nike has used the five forces model of competition that determines the industry structure. This model has helped it to deal with external forces such as, new entrants in the market, alternative products or services, bargaining influence of suppliers and buyers and competition and enmity among other competitors (Berman Evans, 2006). Onkvisit and Shaw (2004) argues that the risk of new entrants has been a threat to Nike since there are other firms in the clothing and shoe industry that have a potential to produce sportswear shoes and clothes if given a choice. Entry of new entrants has affected the prices because Nike has lowered some o f its product costs. However, the threat has been minimized by government regulations and brand loyalty. Further, Nike avoids extreme rivalry among other competitors because it is a risk to profitability rates. Nike, Inc. considers the bargaining power of the buyers as a threat because strong buyers have the power to lower the products prices and hence raise costs. The buyers are capable of buying in huge quantities and therefore getting a lot of profit while the firm suffers loss (Lynch, 2006).Advertising We will write a custom essay sample on Strategic Management: The Case of Nike, Inc. specifically for you for only $16.05 $11/page Learn More The company has balanced its products productions and costs to minimize the bargaining power of buyers. Nike has also been able to cope with the bargaining power of suppliers, which poses a threat because the suppliers have power to increase the prices on raw materials. Nike has reliable suppliers who inform the mana gement first upon the increase of costs of raw materials. Drivers to Superior Performance Nike has common drivers that produce superior performance. These drivers include people management, which entails realization of the potential of the employees either in groups or in an individual level. The company has come up with a strategy of upholding fairness among the employees, communication and caring for employees (Nike, Inc. 2009). Through communication, the company ensures that there is a flow of information between the top, middle and higher levels to ensure that every employee’s contribution is taken into consideration. Nike, Inc. also motivates the employees by giving them incentives and rewards to build commitment to promote the organization. People development enables employees to utilize their potentials and fully contribute to the organization’s goal realization. Rewards and recognitions motivate employees to give their best performance and strive to excel throu gh continuous improvement (Berman Evans, 2006). Furthermore, Nike has authorized the customer liaison manager to replace customer’s products in case of a complaint. The manager can make decisions without consulting the management. Johnson and Scholes (2008) assert that leadership is another driver to superior performance, and it entails transforming the organizations direction and instigating others to follow. Leadership is paramount in Nike’s strategic management. Leaders have a stake in realization of the vision, mission and objectives of an organization because they ensure that other employees follow the organizations values. Leadership is developed at top, middle and lower levels in the organization. Continuous improvement is another driver, which is activated by both customers and employees. In this case, there is feedback from the customers and from the employees and hence customer’s needs are met. Organizations’ processes are improved because cust omers provide their needs and the employees act and produce products according to customer’s specifications all the stakeholders gain improvement benefits (Joshi, 2005). Similarly, customer focus is a driver where a relationship with customers is an important issue. This entails assessing customer’s perceptions about products and acting on their response as soon as they raise an issue of concern about a product. Close relationships with customers benefits all the stakeholders involved. Nike has also employed process focus as a driver for performance improvement. The system performance has to meet the set objectives since it is a key technique (Nike, Inc., 2009).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Another important driver to performance is collaborating with suppliers. This entails relationships between the organization and the suppliers (Lynch, 2006). Nike has recognized suppliers as key for the organization to achieve shared goals while also sharing expertise and knowledge. Improving on processes allows working with suppliers to share resources and improve performance. Nike applies various communication strategies within all its stakeholders to encourage openness and reliance. When communication flows through all the levels in the organization, it makes it easy for the employee’s ideas to be taken into consideration. Stimulating innovation and creativity is another driver that has supported Nike to build up competitive products and services. This has been achieved by modifying the organization structure and being involved with product improvement activities. Nike has also managed its assets and resources to improve the effectiveness and efficiency of the organization . Protection of its properties maximizes customer’s value (Mark, 2000). Onkvisit and Shaw (2004) concurs that measuring performance and benchmarking is another driver that Nike uses for superior performance. By utilizing a balanced score card, it has been able to measure process improvements alongside with the organizations objectives. The company also monitors performance in other organizations and collect information from existing and future stakeholders. It uses the information to plan for the future, set targets to be achieved within a certain period, and get unique ideas on improvements from other organizations. Furthermore, Nike employs corporate social responsibility as a driver to superior performance as well as interacting with the society representative. A good example of this is boosting children’s games in the community by sponsoring their sports and provision of uniforms that has Nike’s logo (Nike, Inc., 2009). Strategic Management Tools Strategic m anagement is a technique that Nike, Inc. has been able to apply to determine how it is performing in its current position and how its future should be. This has greatly helped the managers to lay a plan for the organization and take it where they want it to be. The management employs strategic management components such as vision, environmental analysis, strategy creation, strategy implementation, and strategy assessment (Nike, Inc., 2009). Nike has set business plans through strategic management in order to assess its business areas. It is a process which managers build strategies to get better results in performance. This involves studying the competitors’ techniques, both in the current and future. The Company has utilized strategic management tools which have supported it to examine itself in the present and perceive how its future will be. Strategic management acts as a road map to show managers the best direction to follow for the organization to be where it is supposed to be (Lynch, 2006). The tools employed for strategic management include mission statement, SWOT analysis, SMART goals and benchmarking. Mission statements help to make clear how the organization is observed and how it will be perceived in the future. The organization reflects on how it will be different from other competitors like Reebok in the market place. SWOT analysis has been applied to find out the organizations strengths, weaknesses, prospects and risks. Berman and Evans (2006) affirm that this has supported the organization to take advantage of its strengths and reduce the impact of its weaknesses. SWOT analysis has assisted the management to consider other external factors such as new openings and risks to be avoided. SMART goals ensure that the goals and objectives laid down are specific, assessable, achievable, appropriate, and timely. SMART goals are essential for Nike’s management because they have enabled the company to get rid of frustrations due to unrealist ic goals. The management has been specific to establish whether the set goals have been met. Measuring enables the management team to gauge whether they are about to reach their goals and if not close to the goals, how much time and work is remaining in order to get there (Mintzberg, Ahlstrand, Lampel, 2005). Benchmarking is another tool that is employed to scrutinize and adapt to the best processes from other organizations around the globe. As explained earlier, managers have been able to improve the organizations performance to meet its goals and to be at the competitive edge over its competitors. Other techniques that have been used in project management include program evaluations; this helps the company to evaluate a project from start to end. This has supported the management to ascertain the time left to for the completion of the projects. Nike utilizes these projects and programs to reach its goals and achieve its objectives. The Company uses break even analysis technique t o decide on the number of products to sell to break even and grow to be profitable. Lynch (2006) says that game theory is applied in the market to conclude how the customers will react and it does this either through increase in prices or introduction of new products. Financial control techniques like budgets, audits, and financial breakdown are efficient in controlling and balancing the cost of business. Budgets are employed to manage the organizations income and expenditure as well as allocation of resources to different activities and projects. Marketing Strategy and International Markets Nike has many strategic management techniques organized in steps to achieve the laid down goals and objectives. First, environmental scanning is a process that the company employs to collect information from both internal and external environments that has power to influence the organization. This is meant for improving the processes through analyzing competitors, employees, products, and suppli ers (Mark, 2000). After analyzing the environment, strategy formulation is the next step where Nike management takes the best plan among many to accomplish organizational goals and objectives. Through this stage the managers set strategies for business and functional policies. Strategy implementation is taking the best plan and implementing it (Berman Evans, 2006). Organization structure is devised in this step together with the allocation of resources, hiring of human resource and coming up with a clear decision making process. Strategy evaluation is the last step where the strategy implemented is assessed to determine whether it is performing well and if it has deviated, and that the best corrective actions are taken. The purpose for the evaluation is to make sure that that the organization goals are met. In light of this, Nike has been on the global market and has gained competitive advantage on the market. Its marketing managers keep on analyzing the global industries and how c ompetition keeps changing. Trade is increasingly becoming global because of improvement in transport and communication. Nike’s consumers have been able to have access to a wide range of products in their countries. Nike started exporting its products in small amounts, but later increased and reached the export stage. It got more and more foreign orders until it was able to export its products all over the world (Nike, Inc., 2009). Nike has stayed at international market for a long time and it applies many techniques such as adding new brands. Nike keeps on adding new products such as sports shoe and clothes. The information about the new product is posted on the website (nike.com) where consumers can read. Joshi (2005) asserts that through advertising of the new product, Nike gains an increase in sales because this has brought in new customers who have never bought the current products. The existing customers have had a variety of the products to choose. Nike combines the new brand and the old ones into an exceptional package as an offer. Nike has also become a valuable resource to its customers by giving them free information about the products. They have assisted their customers to easily get services, fast deliveries, and at low costs. The company is unique since it produces exclusive and best quality products. They have also promoted the end result of products by telling the consumers about the benefits they will get when they choose to use the products. Nike keeps on changing its marketing strategies due to other aggressive and innovative rivals like Puma, Reebok, and Adidas (Peters, 2009). Competitive Advantage and Value Creation Nike’s brands have turn out to be to be very strong as compared to others such as Reebok and Puma. Their secret is brand management because despite selling their products at a higher price, consumers are still willing to pay more money for its brands which are believed to be of high quality with different styles. D ue to the strong brand competitive advantage, Nike has been able to increase its market share all over the globe. Its prices are a bit high as compared to other competitors but it has made many sales than those of its competitors. Nike, Inc. has gained a competitive advantage over its rivals. This is achieved through giving consumers a greater value and offering high quality products. The company has devised superior value over other competitors. Nike, Inc. uses Michael Porters strategies for competitive advantage such as cost leadership, focus, and differentiation (Johnson Scholes, 2008). The reason why Nike, Inc. has gained a competitive advantage over other companies is that it undertakes an evaluation process, which involves evaluation of resources, clarification of goals, defining customers and examining competitors. In evaluation of resources, the company relies on the resources available and plans on how to use them through product offering and resources. In goals clarificat ion, Nike plans on how to achieve its goals and objectives. Defining customer’s strategy entails looking at the products and services that the plans to develop, and is not provided by the other competitors. This assists Nike, Inc. to determine and communicate to its customers in order to understand their needs and get additional suggestions from them. Examination of competitors helps to identify other ventures targeting a particular market. Through this, Nike compares its strengths and weaknesses with the other competitors (Nike, Inc., 2009). In this regard, there are many techniques used to achieve a competitive advantage. These techniques include product differentiation, service differentiation, people differentiation, image differentiation, quality differentiation, and innovation differentiation (Lynch, 2006). Product differentiation implies that Nike has a wide range of products. Other competitors have tried to imitate its products but it remains upfront due to its qualit y and the products are different in styles and consistency. Peters (2009) argues that in service differentiation, Nike, Inc. offers additional services such as delivery and product return services. This extra service is the one that consumers are after. Information and other instructions about the products are also extra services that attract customers. People differentiation entails hiring result oriented employees who are better than those in other rival companies. Because employees are intangibles, it is difficult to imitate them as in the case of tangibles. Training employees and paying attention to their needs gives Nike Inc. a competitive advantage. Employees such as production staff produce quality products, and it is hard for the competitor to know that the competitive advantage is due to employees’ improvement. The competitor may think that the competitive advantage is due to equipments and materials. People differentiation is essential when customers are directly se rved by the employees. The way employees handle a customer at first time determines whether he will return another time (Berman Evans, 2006). Image differentiation is another technique that has been applied by Nike to differentiate its brand image from other competitors. A negative image can destroy the company’s image within a short time. As Nike undertakes many activities, it supports its image because the â€Å"Nike† mark symbolizes good, and it is easy to identify. In quality differentiation, Nike sells high quality products to its customers. Innovation differentiation entails process innovation. Process innovations reduce the costs of production and the competitors may take time to discover what the company is doing to gain competitive advantage (Nike, Inc., 2009). Nike strives to sustain its competitive advantage because it is not long lasting. This sustainability is achieved through giving value to customers, creation of non-imitable products, which may not be copied by its rivals, and production of products that cannot customers cannot substitute easily. In selecting a competitive advantage, Nike, Inc. selects ways of making products that competitors cannot imitate easily because the management understands what its customers needs are. The company has realized that variety is totally different from differentiation. Nike has strived to stay at the competitive edge because of its efforts and strategies. It has faced many challenges since other competitors have tried to copy it through successful advantages for their business in the dynamic market place. Thus, establishing the market edge is important as well as maintaining it (Mark, 2000). There are many ways that Nike has attracted its customers for value creation. Customer incentive programs are one of the successful programs within the organisation (Nike, Inc., 2009). Nike offers give away to customers, tickets, sales, sponsorships and discounts. Nike sponsors many players in different sports. Such players who have benefited from sponsorships include; James Blake and Roger Federer. It also sponsored Indian cricket team for a period of five years and national soccer clubs in countries like India, Netherlands and Malaysia. Top golfers like Tiger woods and Lucas Glover has also benefited from Nike’s sponsorships. Moreover, Nike has retained both traditional and non-traditional methods of distribution in over 100 companies, but it focuses more on its primary market regions. Apart from product diversification, Nike has diversified supply chain and manufacturing due to international economic crises and other risks. It has many contracted suppliers outside the United States, including Vietnam and Thailand. There are other contractors who manufacture its products in over 35 countries. In the year 2003, China manufactured 38%, Indonesia 27%, Vietnam 18% and Thailand 16%, while the rest was manufactured by other countries. This has enabled Nike to make large amount o f sales. Supplier diversity has also increased its competitiveness in the market and it continues to contract more suppliers in many countries because it believes that supplier relationship is vital. Nike Inc has also employed value creation as a management goal. Creating value for consumers has increased sales as well as the shareholders through the increase in stock price. Value creation is characterized by brands, people and innovation (Mintzberg, Ahlstrand, Lampel, 2005). Nike, Inc. has prioritized value creation in its decision-making. This has helped the managers to know where and how to build the companies capability to attain profitable and lasting growth. Mark (2000) agrees that through value creation, the company has been able to understand the basis and drivers of value creation in the business and market place. They have realized that the consumers value high quality and timely delivery of products and so the processes that lead to the delivery of high quality products are greatly valued. Some of the customers have valued innovation and so the processes involved in creation of new products are also highly valued. Value creation also entails product and process innovation as well as knowing the consumers needs. Nike, Inc. has also realized that value for employees is essential since they feel motivated and work hard to produce better results. Therefore, proper treatment of the employees and involving them in decision-making creates value. Nike has awarded and promoted managers who have defeated the other competitors like Puma in value creation. In this case the managers have positioned capital better than the other competitors. Nike has gained an advantage in developing the organizations ability to get more profits and future growth. Other companies that have achieved the benefits of value creation are Coca-Cola and the Lloyds banks. These companies applied value creation as a technique and have realized growth and increase in their profitability. In acquisitions, Nike has acquired Upscale Footwear Company, surf apparel company, Hurley international and converse Inc. It has sold some of its subsidiaries such as Bauer Hockey and Starter (Nike, Inc., 2009). Conclusion Nike, Inc. has achieved its superior performance, mostly through competitive positioning and value creation. This has been achieved through advertising, brand name recognition, product innovation, and striving to be at the competitive edge despite having a stiff competition. Nike employs many strategies and techniques such as strategic management tools and models, product differentiation, and proper distribution channels. Many consumers have realized the uniqueness of their products and recognize them through the trade name ‘Just Do it’ and Swoosh Logo. They have maintained customers because of their high quality products and unique marketing strategies. References Berman, B. and Evans, J. (2006), Retail Management, A strategic Approach, London: Prent ice Hall. Dess, G. L. and Alan, B. E. (2006), Strategic Management: Text and Cases. Boston: McGraw-Hill Irwin. Johnson, G. and Scholes, K, (2008), Exploring Corporate Strategy, (8th edn), London: Prentice Hall. Joshi, R. M. (2005), International Marketing, New York: Oxford University Press Lynch, R. (2006), Corporate Strategy, (4th edn) London: Prentice Hall. Mark, M. H. (2000), Creating Public Value: Strategic Management in Government, Cambridge: Harvard University Press. Mintzberg, H., Ahlstrand, B. and Lampel, J. (2005), Strategy Safari: A Guided Tour Through the Wilds of Strategic Management, London: Prentice Hall 11. Nike, Inc. (2009), Annual Report on Form 10-K, [pdf]. Available at: http://media.corporate-ir.net/media_files/irol/10/100529/AnnualReport/nike-sh09-rev2/docs/Nike_2009_10-K.pdf . Onkvisit, S. and Shaw, J. (2004), Process International Marketing. International Marketing: analysis and strategy, (4th edn), OH: South-Western College Publishing. Peters, J.W. (2009), The Birth of Just Do It and Other Magic Words. August 19. The New York Times.

Banking and Financial Industry Vocabulary

Banking and Financial Industry Vocabulary This core vocabulary reference sheet provides keywords and phrases in the banking and financial industries. This vocabulary can be used in English for specific purposes classes as a starting point for including vocabulary study  relating to the banking and financial industries. Teachers are often not equipped with the exact English ​terminology required in very specific trade sectors. For this reason, core vocabulary sheets go a long way in helping teachers provide adequate materials for students with English for Specific Purposes needs. Students should also familiarize themselves with common banking abbreviations. to accept a billaccountaccount overdraftactual yieldafter-hours tradingat 30 days after sightat 60 days after dateat a discountat a premium - above parat bestat closingat parat sight - on demandbackdate - to antedateto bank - to depositbankbank accountbank balancebank branchbank clearancebank counterbank creditbank depositbank guaranteebank lending ratesbank loanbank mergerbank rate risebank sectorbank suretyship - bank guaranteebank transferbank transfer orderbankers draft - bank draftbankingbanking secrecyexchange-rate fluctuationsexchange controlsexchange rateexercise an optionto expireexpiry date - due datefinancial marketfixed exchange ratefixed term salefloat due to collectionfloating-rate loanforeign bankforeign currencyforeign exchange marketforward market - futures marketfuture transaction - forward transactionfutures - forward contractsto grant a loanto gross yieldto honour a billhostile takeoverin the redinterestinterest accrualinterest rateinvestorirrevocableirrevocable l etter of creditissue priceissuing bankissuing housejunk bondlegal interestletter of creditto loan banking systembanknote (GB) - bill (US)to bearbear marketbearer billbearer bondbearer chequebearer sharebill for collectionblank chequeblank endorsementbond - debenturebond certificatebond holder - debenture holderbond issuebonus share - free shareborrowing ratebounced cheque - uncovered chequebull marketto buy backcall option - callto cash a chequecash against documentscash market - spot marketcash overdraftcashier - tellerto charge an accountcheque (GB) - check (US)cheque bookcollectioncollection chargescommodity exchangeconfirmed irrevocable creditconfirmed letter of creditcontract notemerchant bankmoney launderingmoney marketnegotiablenegotiable billnet yieldofficial discount rateofficial Stock Exchange liston deposit - on consignmentto open an accountordinary share (GB) - common stock (US)out-of-town chequeto overdrawparity - at parpayable at sightpayable to bearerpayment orderpost datepreference share (GB) - preferred stock (US)premium dealprivate bankpromissory note - note of handto protest a billto protest chargesraterecipient - beneficiaryregistered shareto renew the billrepayment date - refund daterevocablerevocable creditrevocable letter of creditright of veto safety deposit boxsavings bankconvertibilityconvertibleconvertible bondcorrespondent bankcrash on the Stock Exchangecreditcredit cardcredit openingcrossed chequecurrency exposurecurrent account (GB) - checking account (US)current account depositdate of issuedebit balancedefault interests - interests on arrearsdepositdeposit bookdeposit certificate - deposit warrantdepositordiscount ratedividenddividend warrantdomiciled billDow Jones indexdraw a chequedrawers signaturedrawerend of month (EOM)to endorse - to backto endorse a chequeendorsementendorsement for collectionendorserexchangeexchange broker - stockbrokersavings depositto sell forwardto settle a debt - to pay off a debtsettlement of a billshar e - stockshare certificateshare indexshare issueshort-term billshort-term debtsight bill - bill on demandspeculative bubblespot exchangestock dividendStock ExchangeStock Exchange capitalisationStock Exchange indexstock marketstock optionstockbroker - stockjobberto stop a chequeto stop an accountsubject to collectionsurchargesuretyship - guaranteetake-over bid (TOB)to take out a loantown chequetransferableunacceptanceunpaid - unsettledvalue at market pricevoting shareto write out a chequeyield

Strategy for marketing wine in Britain Essay Example | Topics and Well Written Essays - 2000 words

Strategy for marketing wine in Britain - Essay Example Promotion entails not just advertisement but also branding while pricing refers to balancing what the consumer is prepared to exchange in relation to production costs. Placement in a globalised environment creates the greatest challenge of retailing the product. Wine Production. Wine production in Europe has traditionally been labor intensive, based on fragmented production of grapes by small sized farmers spread over a wide area. These are dependent on a long chain of producers, distributors and marketing agents and are thus impervious to the needs of the consumer, a cardinal sin in product marketing. On the other hand new world wine growers, in the United States, Australia, Argentina, Chile and South Africa, have large land holdings averaging 158 hectares compared to 1 acre in Europe and with mechanization and use of modern techniques have full control of the production, supply and distribution chain thereby being responsive to product development based on consumer preference. Modernization of production has been rejected by French wine growers who do not want to lose the, "poetry of wine." Product and Price Differentiation through Packaging. ... Australian and American wine producers have displayed greater flexibility in product development focusing on the change in demand to premium and super premium brands, switch from red to white wine and vice versa based on health benefit perception of consumer, fashion trends and even preference based on variety of grapes. This has been achieved by cultivating the identified variety in larger acreages. Old world wine growers did not have this flexibility as land continued to be scarce as also its use for growing grapes was regulated. Pricing. Apart from the factors covered above, new world producers were able to achieve a price advantage due to economies of scale while French and German wine growers were restricted by small holdings and limited scale of operations. Ease in transportation costs and liberalization of tariff regulations due to execution of World Trade Organization norms also assisted the new world producers in pricing their products competitively. Promotion - Impact of Branding. While branding a product is an important tool for its promotion, in old World Europe, regulation and classification of wine led to a deleterious impact creating a hierarchy of regression with a government panel allotting quality certificates. Branding or classification in France was carried out based on an antiquated system of terroir or the unique qualities provided to wine due to factors as soil conditions, rainfall and so on. But when phylloxera struck affecting wine production in the last quarter of 19th Century, it was only through the process of grafting with phylloxera resistant roots from Californian vine yards which transposed wine industry beyond Europe. The regression in branding is exemplified by the fact that a resolution was passed by the European Union

The Kurdish Question Essay Example | Topics and Well Written Essays - 1000 words

The Kurdish Question - Essay Example By some estimates, there are as many as 45 million Kurds that live within the region defined by Azerbaijan, Iran, Iraq, Turkey, and Syria. Due to the fact that this region is ultimately inhospitable, rocky, and mostly mountainous, it has ultimately served as a buffer zone and a hinterland for all of these nations and has not readily lent itself to being defined as a nation (Jimenez & Kabachnik, 2012). However, in order to understand the plight of the Kurds, it is necessary to review the situation from a historical perspective. As with so many disenfranchised and otherwise marginalized people groups, the Kurdish people have historically found themselves trapped between great powers and incorporated in a litany of different empires. The reader can and should understand the unique geographical realities that the Kurdish people have had to deal with in terms of understanding the fact that these people occupied the highlands that separated the Mediterranean and the Caucuses from the riche s of Mesopotamia. Though the history of the Kurdish people predates even the earliest records, as a means of impressing the reader/researcher with the realities of the current situation, this analysis will begin considering the history of the Kurdish people during the time of the Persian Empire. The way in which Kurds and Kurdish land were absorbed into the Persian Empire would ultimately become the model by which future regional and world powers would integrate with an understanding of the Kurds (Ackerman, 2006). Yet another interesting geographic dynamic that helps to define this group is with regards to the fact that all of the nations that have been listed, Kurds comprise high percentages of minority groups within each nation (A.P. & Chu, 1996). With the exception of Iran, Kurds comprise the second largest minority in each of the prior countries that it been listed. Similarly, one of the main reasons that a Kurdish homeland is not currently being considered is due to the fact that one of the most oil-rich areas within the entire Middle East has been determined to be directly under the regions of northern Iraq, South Eastern Syria, and southwestern Iran; an area in which the Kurds would like to make their homeland. Such a reality of course precludes any hope that these nations will relinquish control and allow the Kurdish people to have a higher

Listening in Communication Process Research Paper

Listening in Communication Process - Research Paper Example These include a situation where the listener is always smiling and nodding their head. Other features could include the listener looking directly at the speaker pretending to be keenly listening. 8 Monopolizing 9 This is the type of non-listening where the listener focuses the listening on themselves but not on the speaker. It is a very selfish form of listening where the listener occasionally tries to divert the topic of discussion to themselves 9 Selective listening 9 This involves the user selecting only a small portion of the topic of discussion. This happens because the listener cannot take in everything said. So they use this type of listening as a tool to filter out some parts of the conversation. 9 Defensive listening 9 This occurs when a person perceives a personal attack on them without intent of criticizing them. For example if someone tells somebody that they have lost weight, they may think that they are being insulted that they are fat but fact will be it was only meant to compliment them. 9 Literal listening 9 This involves the listener becoming insensitive to other peoples’ feelings. This is a type of ineffective listening where the listener ignores the relationship level of the meaning. ... (2011). Essential skills: Essential speaking and listening skills. New York, NY: Oxford University Press. 14 Antos, G. (2011). Handbook of interpersonal communication. The Hague, The Netherlands: Mouton De Gruyter. 14 Burstein, J. (2010). Have you heard?: Active listening. New York, NY: Crabtree Publishing. 15 Keyton, J. (2011). Communication and organizational culture: A key to understanding work experience. Thousand Oaks, CA: Sage. 15 Keyton, J. (2010). Case studies for organizational communication: Understanding communication processes. New York, NY: Oxford University Press. 15 1.0 Introduction Listening plays a very vital role in the whole communication process. Most people make a mistake of focusing on their speaking ability while forgetting the fact that it doesn’t necessarily mean good speaking will amount to good communication. The ability to listen keenly and effectively is also equally important. Importance of listening is well illustrated in our day to day activitie s and the people we interact with. For effective communication, we have to hear what the other person is saying and it is not just hearing because the acoustics are good or because the other person is speaking in a loud tone, we have to hear because we have taken time to listen carefully. Listening is an art that require to be calculated carefully and consciously. Unfortunately most education systems beginning right from kindergarten to college do not pay attention to equipping learners with effective listening skills. Poor listening is a major barrier to effective communication. It often leads to loss of messages due to wrong interpretation. Therefore listening will require conscious efforts in interpreting sounds, grasping

Change of Audit Regulations in the UK and the Republic of Ireland Research Paper

Change of Audit Regulations in the UK and the Republic of Ireland - Research Paper Example The primary objectives of APB are to establish high standards of financial auditing, assess & meet the continuously developing need of end users of the financial information and to achieve confidence of the public in the auditing process of the nation. The Financial Reporting Council (FRC) is established primarily to support the confidence of investors, the market and the general public in the financial & corporate governance of listed companies & such other entities. FRC is accountable to monitor, enforce & govern compliance to the auditing standards developed and published by APB. APB supports FRC by setting high-quality standards & guidelines to achieve high performance of external audits by external auditors by virtue of their independence, objectivity and integrity. APB is also accountable to enhance the public understanding of  the roles & responsibilities of external auditors. APB is also accountable for recommending essential changes in the audit regulations which are later communicated via their free newsletters published through their website. Looking back in the History, UK Auditing Standards were originally developed by the Accounting Practices Committee (APC) that were established in 1976 and were in operation till 1991. In 1991, the Consultative Committee of Accountancy Bodies (CCAB) established the Auditing Practices Board (APB) that took over the accountability to develop & publish the Auditing Standards of UK and Republic of Ireland. APB was taken over by the Financial Reporting Council (FRC) in 2004 such that it became a subsidiary board of the FRC. Since December 2004, after FRC has taken over APB, the audit standards in the UK & Republic of Ireland are being adopted from the consultation by the International Auditing and Assurance Standards Board (IAASB). The Standards thus published are the International Standards modified to be applied in UK & Ireland and hence are named as ISA (UK & Ireland).

Pop Culture Advertisement for Lynx Shower Gel Essay

Pop Culture Advertisement for Lynx Shower Gel - Essay Example The product featured is in a small blue bottle with a black lid and its name inscribed in white against black is placed on the bottom in the right side. The caption reads: â€Å"LYNX Shower Gel. Get Dirty.† The setting implies a bathroom and has overtones of kinky sex which is used as an excuse for the Shower Gel product, which is supposed to serve as a sex appeal embellishment. The impact of the advertisement is based solely on its ostensibly clever message through the striking image that begs a second look. However, a deeper analysis will reveal the fallacies on which it depends and tries to communicate. It does not make any attempt to feature the functional advantages the product has over similar products in the market. It takes for granted the new-age notions of advertising for the youth that no information regarding the product’s chemical composition or explanation on why it would be a perfect choice is needed as long as the brand name imposes its power over the customers. Moreover, the advertisement seems to be based on the false assumption that attention from women bothers its prospective customers – men in this case – of all age groups and personal sexual choices. Though it could be assumed that the product aims at the youth as its customers, the advertisement restricts its appeal as it addresses only the heterosexual youth. It a lso assumes that the representation of the female body in an exotic setting catches the eye of all its customers. It could be argued that the popular advertisement culture has, in fact, made the female body a marketing tool, and this advertisement just follows the status quo. But a logical analysis will reveal that it fails to establish a pertinent relationship between the product and the image presented. The intended pun in the caption â€Å"Get Dirty† reiterates the sexual overtone which is already obvious through the image. But the implication is quite ambiguous.  Ã‚  

Career Theory Essay Example | Topics and Well Written Essays - 750 words

Career Theory - Essay Example The individual brings into the environment specific abilities and as such, certain needs that are necessary for him or her to be successful in that a given setup. This theory provides the counselor with the information necessary to assist an individual in making changes that lead to correspondence between him or her and the prevailing situation, depending on whether the individual has the ability to change a situation as well as his or her perception of the situation. This theory strives to answer the question as to whether individuals perform better an environment which befits their values and as to whether they are faced with problems and challenges if the environment they live in does not conform to their felt needs. This conformity of environment and the person concept is what is known as person environment fit. For instance, if the school environment is achieve-ment oriented, and then students will most likely, value achievement, thus achieving a high person environment fit. Con sequently students in a university may change subjects in order to make the person environment fit more favorable hence increasing the person environment fit. In cases of correspondence between individuals and environment there is no big demand for person change. This theory is usually concerned with personal characteristics such as traits, and skills which some times are referred to Vocational Personality. As people are uniquely different, no particular approach is good for all as it may not suit someone else; therefore a blend of various techniques is more ideal. Instances where by a school may apply Person/environment/Correspondence Counselling.This theory can be applied whereby students exhibit any or one of the following characteristics; Indecisiveness in career path, sudden change of behavior, excessive drinking, difficulty in learning and in cases of drug abuse and also when handling disadvantaged students.Counselling aims at basically connects students to resources so that they can become more aware of themselves and the opportunities out there whether jobs or occupations as well as making them into better decision-makers in terms of choosing future careers which matches their interests, core values, and abilities. Non Directive counseling .This technique can be used by a number of professionals including teachers on behavior change. This technique, associated with Carl Rogers, and allows individuals in emotional problems to speak about the problems and resolve difficulties with a minimum of direction being provided by the counselor. This technique assumes that everyone is motivated enough to change into a better person. School counselors can apply this technique according to certain guidelines while the student explores and analyzes the problem and devises a personal solution. This technique encourages the student to feel comfortable in the expression of feelings and thus facilitates positive change but it is also limited in that it is time consuming and often slows to bear positive results. According to Rogers this technique helps others to resolve internal conflicts and feelings hence reducing undesired behavior. This technique is useful with individuals who are cooperative but it becomes less effective if individuals are uncooperative and unwilling to change. For this approach to work well there is a need t for privacy and use of non punitive persuasive methods as well as

Pop Culture Advertisement for Lynx Shower Gel Essay

Pop Culture Advertisement for Lynx Shower Gel - Essay Example The product featured is in a small blue bottle with a black lid and its name inscribed in white against black is placed on the bottom in the right side. The caption reads: â€Å"LYNX Shower Gel. Get Dirty.† The setting implies a bathroom and has overtones of kinky sex which is used as an excuse for the Shower Gel product, which is supposed to serve as a sex appeal embellishment. The impact of the advertisement is based solely on its ostensibly clever message through the striking image that begs a second look. However, a deeper analysis will reveal the fallacies on which it depends and tries to communicate. It does not make any attempt to feature the functional advantages the product has over similar products in the market. It takes for granted the new-age notions of advertising for the youth that no information regarding the product’s chemical composition or explanation on why it would be a perfect choice is needed as long as the brand name imposes its power over the customers. Moreover, the advertisement seems to be based on the false assumption that attention from women bothers its prospective customers – men in this case – of all age groups and personal sexual choices. Though it could be assumed that the product aims at the youth as its customers, the advertisement restricts its appeal as it addresses only the heterosexual youth. It a lso assumes that the representation of the female body in an exotic setting catches the eye of all its customers. It could be argued that the popular advertisement culture has, in fact, made the female body a marketing tool, and this advertisement just follows the status quo. But a logical analysis will reveal that it fails to establish a pertinent relationship between the product and the image presented. The intended pun in the caption â€Å"Get Dirty† reiterates the sexual overtone which is already obvious through the image. But the implication is quite ambiguous.  Ã‚  

Analyse the role of the Marriage Amendment Act 2002 (Commonwealth) in Essay

Analyse the role of the Marriage Amendment Act 2002 (Commonwealth) in attempting to adress the perceived social problems - Essay Example The marriage institution as a socially sanctioned union for procreation and child-rearing has been found in all societies, but in widely varying forms. Marriage is sometimes used to establish the legal father of a woman’s child and vice versa; gives the both partners control over the others sexual services, labor and property; establishes a joint fund of property for the benefit of children; establishes a relationship between the spouses. The most common type of marriage is treated as the union of one or more men with one or more women. Marriage is usually heterosexual and entails exclusive rights and duties of sexual performance. Prior to all the hoopla about marriage, the society has seemingly established certain norms and practices that govern the act of marriage. Laws are made to preserve marriage and the family as the basic unit of society. Such laws over the years have seen so many changes in order to adapt to the changing attitude in the society. Dissenting opinions hav e resulted to so many arguments that question the laws passed by each country and are equated as a restrictive measure in the marriage act to satirically portray a morally upright society. Yet in this current period of history when equal rights are commonly fought and granted by the governments, society has also substantially gained a relaxed observance towards the practices that prevailed 25 years ago in the marriage union. Times have changed and society has grown as a whole thereby certain laws are explored that allow equal treatment of rights and preferences as applied into the laws of marriage. However, religions have lobbied against a so-called break-up of the covenant that establishes an exclusive marital union in religion as recognized in modern society. Other celebrated unions that are beyond the religious were sometimes shunned in the last century. Our egalitarian government has given us given us the freedom to choose and practice of our own religion and allowed us to treat

Community Based Rehabilitation Essay Example for Free

Community Based Rehabilitation Essay Community Based Rehabilitation(CBR) may be defined, according to three United Nation Agencies, ILO, UNESCO, and the WHO, as a strategy within community development for the rehabilitation, equalization of opportunities, and social integration of all people with disabilities. CBR is implemented through the combined efforts of disabled people themselves, their families and communities, and the appropriate health, education, vocational and social services (WHO, 1994). Institutional Rehabilitation provides excellent services to address the problems of individual disabled persons and is often available only for a small number at a very high cost. CBR as the name implies has have found in the community, its roots in the community and has to derive sustenance and support from the community. They should be rehabilitated in their community by and with people in their community. CBRfocuses on  * enhancing the quality of life for people with disabilities and their families, * meeting basic needs and * ensuring inclusion and participation. CBR was initiated in the mid-1980s but has evolved to become a multi-sectoral strategy that empowers persons with disabilities to access and benefit from education, employment, health and social services. CBR is implemented through the combined efforts of people with disabilities, their families, organizations and communities, relevant government and non-government health, education, vocational, social and other services.Mainstreaming and inclusion is seen as an effective way:to include persons with disability;to give equal opportunity and to provide a non discriminative environment for their growth and development In practical terms this means persons with disability are included in the programmes and schemes formulated by the government and others, not as mere beneficiaries but as equal members who can participate with full recognition of and exercise their rights. Need of CBR Institutional overheads and other major infrastructural expenses make the process very expensive. Moreover, the endeavours in an institution are often out of context to the felt needs of the disabled person, and thus falls short of their expectations. The fact that this person comes from a particular background and cultural setting is often ignored. The institutional culture is imposed on the disabled person and they are often expected to function as advised by the â€Å"experts†. In an institutional rehabilitation programme, the community is not linked with the process. Hence, when the disabled persons return home, it may become difficult for them to integrate into their community. Disability -Situation Time line In the 70s it was based on western health care model largely urban based and not cost effective. No real service provision for disabled. In the 80s/90s there was a shift from medical towards employment and community development. In real terms this was a social model. In the year 2000 CBR perceived in terms of Human rights and involvement and awareness of disabled persons was advocated. WHO approach emphasizes basic rehabilitation involving working partnership with local community, disabled, family, governments and professionals at regional and national levels.

Contrast Of Roy And Orems Nursing Theory Nursing Essay

Contrast Of Roy And Orems Nursing Theory Nursing Essay Nursing is an evolving discipline in the development of science i.e. theory and research and in professional practice. We have a rich history of thought from Florence Nightingale to the recent nurse researchers, theorists and clinicians. Moreover, nursing professional practice includes integration of knowledge from the broad conceptualizations of models to the level of practice theory. The nursing theoretical frameworks serve in powerful ways as guides for articulating, reporting, recording nursing thought and action. Nurses must know what they are doing, why they are doing, what may be the range of outcomes of nursing, and indicators for measuring nursing impact (Parker, 2001). The aim of this paper is to study, compare and contrast two nursing models given by two nursing theorists who have made major contributions in the field of nursing practice. These models are; Roy adaptation model and Orems Self-care model. Introduction to the theorists, Sister Callista Roy and Dorothea E. Orem Sister Callista Roy received a bachelors degree in nursing in 1963 from Mount Saint Marys College as masters degree in pediatric nursing in 1966, a masters degree in sociology in 1975 and a doctorate degree in sociology in 1977, all from the University of California, Los Angeles. Roy first proposed her model while studying for her masters degree, where she was challenged by Dorothy Johnson to develop conceptual models of nursing. Therefore, the development of the adaptation model for nursing has been influenced by Roys personal and professional background. She had her experience as a pediatric staff nurse where she mainly noticed the children and their ability to adapt in response to major physical and psychological changes. Dorothea E. Orem was born in Baltimore, Maryland. She received her diploma in nursing from Providence Hospital School of Nursing in Washington, DC, baccalaureate in nursing from Catholic University in 1939 and masters degree in 1945 from the same university. She decided to develop her theory after she and her colleagues were given an assignment to produce a nursing curricula for practical nursing for the department of Health, Education and Welfare in Washington, DC. Between 1971 and the 1995 editions, there have been some changes in Orems theory, notably in the concept of an individual and the idea of the nursing system. Orem delineates three theories; self-care, self-care deficit, and nursing system. Focus of Roys and Orems Model Roys model was initially developed for education; however, it continued to work in research and practice settings. Roys model focuses on the concept of adaptation of man. Her concepts of nursing, person, health and environment are all interrelated to this central concept. According to her model, the person receives inputs or stimuli from both the environment and the self. Adaptation occurs when the person responds positively to environmental changes. This adaptive response promotes the integrity of the person which leads to health. Ineffective responses to stimuli lead to disruption of the integrity of the person. Self-care model was given by Dorothea Elizabeth Orem in 1970. The focus of the model is self-care, self-care agency, self-care demand, self-care deficit, nursing agency and nursing system. Self-care is a requirement of every person, man, woman and child. Self-care is viewed as function and the capability of an individual which means that the things an individual can do and able to do. When self-care is not maintained, illness, disease or death will occur. Self-care requisites result in the regulation of structural and functional integrity and human development. There are three categories of self-care requisites; universal, developmental and health deviation self-care requisites. According to Orem, there are various basic conditioning factors (age, gender, developmental state, health state and health care system, sociocultural orientation, and family system, patterns of living, environment and available resources) that can influence the categories of self-care requisites. The essence of Orems model is entirely the nurse-patient relationship. Metaparadigm of both the Models The Person: Roy described the person in terms of system and adaptation, a biopsychosocial being in constant interaction with a changing environment. She defines person as a recipient of nursing care, as a living complex, adaptive system with internal processes (the cognator and regulator) acting to maintain adaptation in the four adaptive modes: physiological (biologic), self-concept (psychological), role function and interdependence (social). The cognator controls processes related to perception, learning, judgment, and emotion i.e. psychological adjustments. The regulator functions primarily through the use of the autonomic nervous system in making physiologic adjustments. On the other hand, Orem expressed that the individual person is the primary focus in the model. People are basically rational beings who assess situations, reflect and understand them. Based on this person as agent or having agency that chooses to perform specific actions and goal directed. Moreover, in comparison to Roys model, she also indicated that empowering person helps to cope with the causes and effects which ultimately progress to the positive adaptation of an individual. Nursing: Roys goal of nursing is to help individual adapt to changes in his psychological needs, self-concept, role function and interdependent relations during health and illness. Nursing fills a unique role as a facilitator of adaptation by assessing behavior in each of these four adaptive modes and intervening by managing the influencing stimuli (George, 1995). Similarly, Orem defines nursing as a human service and facilitates that nursing special concern is a persons physiological needs for the provision and management of self-care action on a continuous basis in order to sustain life and health. However, the goal of nursing in both the theories is to overcome the patients limitation whether it is psychological or physiological needs. Health: According to Roy and Andrews (1999) health is a state and process of being and becoming an integrated and whole person. Likewise Orem (1985) sees health as an ideal when living things are structurally and functionally whole. Health can be viewed as a human adaptive system within a changing environment. Lack of integration represents lack of health. Adaptation is a process of promoting this integration i.e. maintaining physiological, psychological and social integrity. Similarly, according to Horsburgh (1999), Orem views health state as the basic conditioning factor also comprises on physiological, psychological and social imbalances most likely to influence adult self-care abilities and behaviors. Environment: According to Roy (1999), environment is all the conditions, circumstances that influences surrounding and affect the development and behavior of persons or groups. Environment is the input into the person as an adaptive system involving both internal and external factors. Any environmental change demands increasing energy to adapt to the situation. Factors in the environment that affect the person are categorized as focal, contextual and residual stimuli. Focal stimulus mostly confronts the person that precipitates the behavior. Contextual stimuli are all other stimuli present that contribute to the behavior caused or precipitated by the focal stimuli. Residual stimuli are factors that may be affecting behavior but whose affects are not validated. Orem acknowledges self-care requisites to have their origins in human beings and the environmental factors, elements, conditions, etc. Environmental factors influences health care abilities of a person and are shaped within a persons sociocultural context. Furthermore, she proposed the similar concept of Roys theory that man and environment interact as self-care system. If the system of man and environment gets change, the adaptation of self-care system will be affected. Compare Contrast of both the Models with Literature Support Identification of the underlying assumptions is necessary to internal and external evaluation of the theory which deals with logic, consistency and congruence with the practical world (Barnum, 1998). The concept of person, health, nursing and environment are well defined however there are some similarities and differences among the two models. Firstly, Roys model focuses mainly on psychological aspects of a person. She discusses about the adaptation of a man and stresses on ways of adaptation and coping mechanisms whereas Orems model focuses greatly on physiological and sociological aspects of a person and lacks psychological aspects. She talks about individualism, autonomy, self-directed and self-reliance. Moustafa (1999) also noted that Orems theory is generally accorded to the physiological and sociological wellbeing of the person, undermining the importance of mental health. For e.g., a person who is a paranoid schizophrenic will not admit that he needs help regarding his self-ca re demands and without acceptance of the self-care deficit, it will be difficult to care for the person using Orems theory concepts. Secondly, according to Roy (1999) environment is internal and external stimuli and the person receives inputs from the external and internal environments. In her earlier writing (1981) that environment is different from internal stimuli and now she viewed internal stimuli is a part of environment. However, the question arises if internal stimuli are a part of environment than how it is different from the persons adaptation level? Moreover, Roys model of nursing management specify that the manipulation of the stimuli is different from the manipulation of people however the question still remains the same can internal stimuli be manipulated without manipulating the person? It seems that the relationships of adaptation to person, health and nursing are clear however the person-environment interaction is less clear. In contrast, Orem simply proposed that the change in person-environment system will ultimately change the entire self-care system. Both the models highlight similar factors b ut the objective of both the theorists differ as in case of Orem, it is self-care whereas Roy as adaptation. Nevertheless, both the models can be interrelated as for e.g., in order to perform self-care successfully, a person needs to adapt to the internal and external stimuli or the environment. The person needs to be stress free and comfortable both physically and psychologically. Both adaptation and self-care is a behavior of a person that are influenced by various factors such as culture, personality, socioeconomic status, education, age, gender and available resources etc. Thirdly, both of these models primarily focus on individualism. None of them takes the viewpoint of family, society, or a community as a whole. However, with certain modification, the models are seen empirically tested on various age groups such as among students community, elderly, various disease specific groups etc. Roy sees person as a living complex, adaptive system acting to maintain adaptation in four adaptive models (physiological needs, self-concept, role function and interdependence) whereas according to Orem, person as rational beings who has mastery over their destiny. In other words, the individual as a person is independent to choose and select whatever they want. It is normal for the person who wants to attain optimum levels of self-care. However, this is not true at all the time; a person looking for a secondary gain from the illness may not give importance to his/her wellness. Regarding health, both of them believe that health is a state and a process for becoming an integrated and whole person. However, these models lack the spiritual and existentialist aspects of a person. These models describe nurse as a facilitator. The aim of the nurse in Roys model is to help man adapt to changes brought about during the health illness continuum whereas according to Orems model, nurse facilitates the self-care abilities of a person which is more towards the physiological needs of a person. Lastly, Orems model is somehow culturally biased. In scientifically advance culture, people believe that sickness is because of natural reason. However, some cultures believe on traditional and folk premises. Therefore, these perceptions are still failing to recognize the variety of health related cultural belief and practices. Orems theory does not explain the traditional and folk health believes even she called a scientifically advanced culture (Orem, 1991). On the contrary, Roys model talks about the persons relationship with the world and God on philosophical premises. Persons use human creative abilities of awareness, enlightenment and faith. In my judgment I feel that as an external stimuli or factor, cultural and religious believes can hinder in adaptation process. Furthermore, both the theories are very complex and have broad concepts for the practical implication. Roys model is difficult to categorize the behaviors of the person in the four adaptive modes (George, 1995). In addition, there is an overlapping of concepts definitions. Similarly, Orems self-care model is used with numerous configurations; this multitude of terms such as self-care agency, self-care demand, self-care deficit, requisites can be very confusing to the reader. Abdul (2002) also noted that Orems work is easy to explain but difficult to differentiate among numerous terminologies and hypothesis. The holistic approach of these models helps prevent putting too much emphasis on aspects of illness and allows for the inclusion of health promotion. In addition, they are easy to apply as a family center model. Both have been found very useful in inpatient and outpatient settings as well as in work settings and in the community. However, it is difficult to apply Roys model in int ensive care units where situations change rapidly (George, 1995). Moreover, the clinical research generating from these theories have health promotion application also. Nursing, when define in terms of focus ( for knowledge and practice), is a specialized health service necessitated by an adults inability to maintain the amount and quality of self-care i.e. therapeutic in sustaining life and health , even in recovering from disease or injury, or in coping with their effects through adaptation. Application of models in clinical Practice Conclusion Roys ad Orems model have greatly influenced nursing profession. The integration of both the models is not only applicable in clinical practice but also in nursing education, administration and research. These models guide nurses to use observations and interviewing skills in doing an individualized assessment of each person. It is a useful guide in nursing assessment and formulating nursing diagnosis. Therefore, apparently both the models are valuable in nursing clinical practice. Alligood and Marriner-Tomey (2002) state that conceptual or theoretical models of nurse practice are significant to the field, providing the profession with a guide to patient care and with a general frame of reference that connects the structural environment to the patterns of behavior and relationships within the organization. Nurses have a unique role to promote health in majority of the setting by utilizing these theory in acute healthcare settings, community settings, rehabilitation nursing, palliative care, in learning disability nursing etc. The goal of both the theories is giving assistance adapted to specific human needs and limitations. I suggest that the concept development of different models and analysis will contribute to further identification of functional theories in nursing. Thus, we need to continue our efforts to develop diverse types of theories and consider the advancement of the nursing discipline.